Halloween is today.

November starts tomorrow.

Before you close the laptop for the weekend, take a few minutes and check these six things:

□ Are your holiday hours correct everywhere customers look?

□ What are two seasonal questions customers may ask this month?

□ What useful email could you send your customer list?

□ Is there a service customers should schedule or think about now?

□ Are you running a holiday promotion—or skipping one?

□ What will you need to start talking about in December?

You don’t need 30 posts finished tonight.

You don’t need a complicated campaign.

You just need to make a few decisions before you’re in the middle of the month wondering what to do.

Save this checklist

and start November a little more prepared.